North Coast Solar Stocks

June 4, 2009

SunPower Urges Homeowners and Businesses to ‘SeizeToday’ with Affordable, Attainable Solar Power

Filed under: SPWR — Tags: , , , — Jason @ 8:00 am

Thursday June 4, 2009, 8:00 am EDT

New Advertising Campaign and Digital Platform Touts Solar’s Immediate Savings and Long-term Investment Potential

SAN JOSE, Calif., June 4 /PRNewswire-FirstCall/ — SunPower Corp. (SWPRA, SPWRB), a manufacturer of high-efficiency solar cells, solar panels and solar systems, has launched a new dialogue and marketing campaign to make the promise of solar power a reality for everyday Americans. SunPower manufactures the planet’s most powerful solar technology, which is now highly attainable thanks to financing options offered through the company and federal, state and local tax credits that can reduce the cost of SunPower systems by up to 50 percent.

“This is an exciting and auspicious time for the solar industry and for SunPower. We are bringing truly attainable solar power to homes and businesses everywhere, at a time when it is most critical,” said Jan Soderstrom, chief marketing officer of SunPower. “Our new digital platform and ad campaign are important steps towards providing people with the knowledge and tools to control the rising cost of energy and achieve significant rates of return on their solar investment.”

The “SeizeToday” campaign, created by Tribal DDB in partnership with DDB San Francisco, is reaching homeowners and businesses with radio and digital advertising. Additionally, the campaign uses outdoor, transit and airport advertising, with headlines like “re-volt,” “use more sun,” “a guaranteed return with every sunrise,” and “rooftop stimulus packages now available.” A micro-site,, is also used to enable customers to learn more.

To take advantage of its leadership position in the solar industry, SunPower has also refreshed its website,, to focus on actual customers and their success stories and savings, thanks to their SunPower systems.

Top benefits and offerings on the new digital platform, also created by Tribal DDB, include:

* Online estimator tool, with integrated Google Maps, that allows consumers to estimate the price of the installation of the system (factoring in federal, state and local tax credits) and ongoing savings specific to their home
* Content and testimonials that show the time for solar is now
* Link to an application for the Apple iPhone(TM) or the iPod touch mobile devices to monitor system power generation
* An informative and consumer-focused blog feature

“We are honored to be SunPower’s partner in leading the solar revolution,” said Geoff Gougion, managing director of Tribal DDB San Francisco. “SunPower is a recognized global leader in the solar industry, and we are thrilled to be taking their brand to market using mass media and smart, digital platforms.”

About TribalDDB

Tribal DDB Worldwide ( is headquartered in New York and includes 54 offices spanning 36 countries throughout the Americas, Europe and Asia Pacific region. The first digital agency to ever win Global Agency Network of the Year from Advertising Age in 2007, Tribal DDB has received accolades from The Wall Street Journal, BusinessWeek, Forrester Research Inc. and more. In 2005 Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group’s (OMC) DDBWorldwide.


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