Tuesday January 20, 8:00 am ET
Change Reflects New Corporate Strategy to Offer Solar Energy Solutions for Every Rooftop
SAN DIEGO–(BUSINESS WIRE)–Open Energy Corporation (OEGY) announced today that it has changed its name to Applied Solar, Inc. The name change reflects the Company’s new strategy offering innovative solar solutions for every rooftop, including the ability to produce clean solar power, measure and control its usage in order to reduce overall energy demand, as well as offer developers and homeowners the ability to improve the return on investment by gaining the benefits of rooftop solar power systems at little or no upfront cost through a power purchase agreement (PPA).
The Company’s new three-pronged strategy includes the following:
* A complete shift from a manufacturing model to a licensing model in order to more efficiently bring to market the Company’s superior suite of innovative, building-integrated photovoltaic (BIPV) products and technologies. These products are being licensed to world-class manufacturers and distributors and this change will improve margins and streamline the Company’s corporate structure;
* Distributing residential EcoTouch™ Energy Management Systems to meet the growing need to reduce electricity costs by enabling homeowners to both monitor and control their energy usage from the comfort of their homes or remotely; and
* Continued focus on the Company’s Solar Communities™ program (www.solarcommunities.com) pursuant to which Applied Solar will own and operate residential solar systems and sell the energy generated to homeowners through a PPA, improving their return on investment by gaining the benefits of rooftop solar power systems at little or no upfront cost to the developer or homeowner.
“We executed this name change to make it clear to our stockholders, business partners and customers that we are focused on and committed to offering a full suite of solar solutions in a business model that we believe best leverages our core competencies,” said David Field, president and CEO of Applied Solar. “Our decision to focus on innovative residential and commercial solar products reflects our ability to be at the forefront of industry trends and quickly capitalize on market opportunities. In addition, we have added our EcoTouch™ System technology and Solar Communities™ program to our full suite of solar solutions so homeowners can lower their monthly utility bill and receive the appreciated property value of a solar system without incurring significant upfront costs. Developers can meet their design and environmental objectives, and the communities as a whole can lower their carbon footprint.”
Applied Solar has been recognized as a cutting-edge innovator in BIPV application development, having been awarded more than 10 industry awards for design with approximately 1.8MW installed. The Company has gained market penetration with 7 of the top 10 U.S. home builders already utilizing Applied Solar’s residential solar tiles. To reinforce its recent strategic decision to concentrate on research and development, in November and December 2008 the Company signed exclusive manufacturing, global distribution and marketing agreements with an affiliate of Suntech Power Holdings Co., Ltd. (STP), a leading manufacturer of photovoltaic (PV) modules for Applied Solar’s BIPV products. These agreements complement the Company’s long-standing distribution relationship with Eagle Roofing Products in the U.S., which has resulted in Applied Solar’s SolarSave® BIPV product being installed on hundreds of tract, retrofit, custom, multifamily, and commercial projects throughout North America. Combined, these two relationships provide Applied Solar with unmatched manufacturing capabilities and a worldwide distribution network, with particular strength in Europe and Asia, as well as the U.S.
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